The concept behind the MooN logo is a geometric reconstruction of the Japanese word “Tsuki” (月), meaning “moon.” Using basic square forms transformed into thick lines, I reimagined the character’s structure. 

From there, I continued shaping these elements to form the English word “moon” as well. These modular forms became the foundation of the brand’s visual language—used consistently across social media posts and other brand assets.

The Sakurazuki logo was inspired by the shape of sakura petals. Using negative space, I crafted an upward arrow to represent a path forward. At the end of this path, pollen tubes are reimagined as location pins, symbolizing the goals the path leads to.

The social media design templates for both MooN and Sakurazuki were created in PowerPoint, as requested by the client.