Spec Work
Embedded Files
Communication Strategy for Happiness Initiative
Communication Strategy, Campaign Planning
This deck was created as part of my application process for a role at Happiness Initiative. It is a speculative assignment and was not commissioned or paid work. Well, I didn't make it to the interview.
Communication Strategy & Campaign Plan Deck
Although the assignment only requested a 2 week sales campaign plan for specific products, I expanded it to include suggestions for brand communication strategy, addressing what I saw as a core issue in their communication. I extended the '2-week' campaign to a full month, because I believe real impact takes time.
Happiness Initiative Communication Strategy and Campaign Plan.pdfInstagram Content and Design
This was another speculative assignment I created for Happiness Initiative. It includes Instagram caption and visual designs developed based on a given post title, aiming to align with the brand’s tone and messaging.
Instagram Caption
Feeling down from comparing yourself to others? Answer this simple question: Would you rather earn $10,000 a month while your friend makes $50,000, or earn $5,000 a month while your friend earns $2,000?
This simple question can help you focus on what truly matters—yourself. 🥰
Remember, what truly counts is how you're growing and improving. And growth takes time, so keep moving forward, and watch your life get better every step of the way. Embrace your journey and celebrate your unique path to happiness and fulfillment.
But it can be hard to suddenly stop comparing yourself with others. So, swipe through the carousel to learn some useful tips to stop those comparing thoughts.
#MentalWellBeing #MentalHealth #PositivePsychology #SelfCare #SelfLove #ComparingWithOthers #Growth #Anxiety #ObsessiveComparison
What I would have done differently
I believe I gave my best with what I knew and the time I had—because I did. But if I could do things differently, I would go to the founders and explain my point of view on how they can actually improve their communication and campaigns.
I just realized... I can still go talk to them.. (I will update here if I did.) [May 2025]
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